Statistics of Breast
Cancer in Pakistan
a.
1
out of 9 women is at risk of having breast cancer in Pakistan
b. 40,000 women die from
breast cancer every year in Pakistan
c. Average 90,000 cases are
diagnosed each year
d. Over 10 million in
Pakistan are at risk of Breast Cancer
e. Pakistan has the highest
rate of Breast Cancer in the whole of Asia.
f. Breast Cancer's prevalence
(38.5%) is highest amongst all cancers, in Pakistan.
g. Around 70% of Breast
Cancer patients come for treatment at stage III, therefore survival rate is
very low in Pakistan.
h.
If
detected at an early stage, the chance of surviving increases by up to 90%.
INTRODUCTION
Pink
Ribbon Pakistan is a volunteer-driven, non-funded, self-sustained and the only organization
in the country which is dedicatedly working on the issue of breast cancer with
nationwide outreach since 2004.
We
strive to significantly reduce breast cancer mortality in the country by
creating widespread awareness through community engagement on prevention, early
detection and increased access to treatment.
Our
scope of work is holistic from strategic interventions to public awareness
including patient-aid and service delivery.
To
provide relief to poor people, we are setting up a dedicated Breast Cancer
Hospital where deserving patients will get free of cost treatment under one
roof.
VISION
We
are envisioning a future where breast cancer victims will be treated with world
lass healthcare technology. We are
setting up Pakistan's first dedicated BREAST CANCER HOSPITAL in Lahore which
will, significantly, reduce breast cancer mortality in Pakistan. In our Journey
towards a cancer free Pakistan, we are committed to build more breast cancer
hospitals in the future.
MISSION
Our
mission is to prevent and cure breast cancer by creating widespread awareness through
community engagement on prevention, early detection and increased access to
treatment.
BACKGROUND
At
the outset in 2004, talking about Breast Cancer was not easy in the society
where this fatal disease was largely associated with female sexuality, but Pink
Ribbon campaigned so effectively that not only the taboo was broken and Breast
Cancer was included in the narrative of mainstream media but also the
government acknowledged the cause and made Breast Cancer a priority in national
health agenda.
This
impressive campaign of spreading Breast Cancer awareness and building alliances
with public and corporate sector organization led Pink Ribbon win IPRA
Frontline Golden World Award. Pink Ribbon continued its struggle over the
years, achieving one milestone after another. Gradually, we moved from
campaigning and advocacy to service delivery and launched National Breast
Cancer Screen Program through Mobile Mammogram Units.
Realizing
the utmost privation of quality healthcare facilities for Breast Cancer, Pink Ribbon
laid the foundation of Pakistan's first dedicated Breast Cancer Hospital in
2017. The Hospital will be operational by June 2019. Support Pink Ribbon in
this redemptive cause.
REACHING OUT TO THE
COMMUNITY
We
have empowered 12,000,000 women through community-based education on breast health,
provided free clinical breast examination to 29,000 symptomatic patients, free mammograms
to 3,700 of the poorest-of-the-poor women and educated at least 1,326,658, young
girls, through direct interaction in 200 Universities and Colleges.
PROGRAMMES
Prevention
Healthy
Lifestyle Campaign (a Healthy lifestyle can lower the risk of breast cancer)
Studies
shows that around 40% of breast cancer are preventable by adopting healthy
lifestyle. Researches reveal that diet, nutrition and physical activity affect
the cancer risk including breast cancer. Pink Ribbon's focus is now on prevention
so women and girls who are at risk of developing breast cancer can be saved by
this ailment.
Awareness Program:
Early
Detection Campaign
Early
Detection Can Save lives
Lack
of awareness causes a delay in detection, that's why 70% of our women reach to
hospitals at stage III of cancer leading to more deaths.
Youth Engagement Programme
To
educate young girls on breast self-examination techniques.
Community Outreach
Programme
To
empower women and girls with life-saving techniques of early detection.
PINKtober
Annual
month long awareness campaign that focuses on all the stakeholders to gather
maximum support for the issue of breast cancer.
Patient Support Programme
Advisory services
We
advise, support, and connect patient to a best suitable health facility.
Counseling
Emotional support
The Survivor
Programme
Treatment
National Screening
Provided free
mammograms to 3700 poorest of the poor women
Medical Co-Pay Assistance Programme
Setting up Pakistan's first dedicated
breast cancer hospital to provide free
of cost treatment to deserving patients.
Pink
Ribbon - Breast Cancer Awareness, Pakistan Post is issuing a Speical Postage
Stamp
of Rs 20/- denomination November 11, 2020.
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